"Patience is a virtue" does not apply to e-commerce.
We at Daemon Solutions have worked with some of the UK's largest online retailers and understand, not only the importance of a website's availability but also the ever increasing expectation in performance and how it affects customer satisfaction.
In 1999 when your customers were still converting from dial-up to high speed internet connections, they were willing to wait 8 seconds for your website to load, today they're not so patient ...
Not only will your customers choose a different competitor, they'll make sure you know about it...
Google will penalise you for a poor performing landing page, they even went on record back in 2010 saying site speed was used as a ranking factor, saying: “...faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings”.
Conversion rate is the percentage of visitors that hit your website and complete a desired action e.g. complete a checkout having visited your website. This rate is often used as a KPI to review the effectiveness of Ecommerce sites. A study by Blue Triangle Technologies clearly shows the impact on the conversion rate of a website with differing website performance...
Appreciating the impact of performance is the first step. The next step is to address it. In a future blog we'll discuss useful techniques to gauge how your website is performing, find those hidden bottlenecks and ways to eliminate them.
If you want to improve you conversion rate through performance, why not get in touch... firstname.lastname@example.org